The WBC Communications and Outreach Committee is interested in developing template communications materials to assist local coalitions in their efforts to work with media outlets in promoting themselves and their work. Please contact us if you have ideas for future templates or material samples!
Find out more about World Breastfeeding Week 2015 and this year’s theme: Breastfeeding and Work – Let’s Make It Work!
2015 Coalition Networking Call Series – Communications and Media
March 20 – Social Media featuring Milwaukee County Breastfeeding Coalition, Northwoods Breastfeeding Coalition, and Breastfeeding Alliance of Northeast Wisconsin
May 15 – Advertising Local Events featuring African American Breastfeeding Network, Wood County Breastfeeding Coalition, and Portage County Breastfeeding Coalition
June 12 WBC Annual Summit – Working with Media featuring John DesRivieres from WSAW-TV and Liz Welter from Gannett Central Wisconsin Media
July 24 – Media Relationships featuring Breastfeeding Coalition of South Central Wisconsin, Richland Area Breastfeeding Task Force, and Manitowoc Breastfeeding Task Force
Facebook Share Bookmarklet: allows users to quickly share any web page with friends
Facebook for Nonprofits (official website)
PKIDs’ Communications Made Easy: Free education program on how to better communicate with the public. Includes webinars, templates, how-to videos, and tutorials on social media, traditional media methods, and evaluation.
Tech Tools for Social Media and Collaboration – UW Clearinghouse
Facebook Group User guidelines: example from Breastfeeding Coalition of South Central Wisconsin
Letters to the Editor – UW Clearinghouse
Press Releases – UW Clearinghouse
Interviews & Pitching a Story – UW Clearinghouse
Editorial Board Visits – UW Clearinghouse
TIP: Set up Google Alerts to monitor media coverage on your coalition or on general breastfeeding topics
TIP: Talk to your local health department to get a comprehensive list of media contacts for your coalition
Press Release Examples:
Wisconsin coalitions in the media: