The WBC Communications and Outreach Committee is interested in developing template communications materials to assist local coalitions in their efforts to work with media outlets in promoting themselves and their work. Please contact us if you have ideas for future templates or material samples!
World Breastfeeding Week 2015 press release template
2015 Coalition Networking Call Series – Communications and Media
March 20 – Social Media featuring Milwaukee County Breastfeeding Coalition, Northwoods Breastfeeding Coalition, and Breastfeeding Alliance of Northeast Wisconsin
May 15 – Advertising Local Events featuring African American Breastfeeding Network, Wood County Breastfeeding Coalition, and Portage County Breastfeeding Coalition
June 12 WBC Annual Summit – Working with Media featuring John DesRivieres from WSAW-TV and Liz Welter from Gannett Central Wisconsin Media
July 24 – Media Relationships featuring Breastfeeding Coalition of South Central Wisconsin, Richland Area Breastfeeding Task Force, and Manitowoc Breastfeeding Task Force
Social media:
Creating a Facebook Timeline Page for Your Nonprofit
Facebook Share Bookmarklet: allows users to quickly share any web page with friends
Facebook for Nonprofits (official website)
21 Ways Nonprofits Can Use Facebook to Get Their Mission Across
PKIDs’ Communications Made Easy: Free education program on how to better communicate with the public. Includes webinars, templates, how-to videos, and tutorials on social media, traditional media methods, and evaluation.
Tech Tools for Social Media and Collaboration – UW Clearinghouse
Facebook Group User guidelines: example from Breastfeeding Coalition of South Central Wisconsin
Earned media:
Letters to the Editor – UW Clearinghouse
Press Releases – UW Clearinghouse
Interviews & Pitching a Story – UW Clearinghouse
Editorial Board Visits – UW Clearinghouse
TIP: Set up Google Alerts to monitor media coverage on your coalition or on general breastfeeding topics
TIP: Talk to your local health department to get a comprehensive list of media contacts for your coalition
Press Release Examples:
- Wood County Breastfeeding Coalition
- Northwoods Breastfeeding Coalition
- La Crosse Breastfeeding Coalition
- Washington County Breastfeeding Coalition
Wisconsin coalitions in the media:
- BF Coalition of South Central WI
- July 2013: Incident at Grampa’s Pizzeria reveals stigma of BF
- October/November 2013: Responses to journal article in Pediatrics about risks of buying breast milk online
- Northwoods BF Coalition
- La Crosse BF Coalition
- August 2014: Breastfeeding friendly child care
- Heart of Wisconsin BF Coalition
- August 2014: Wausau Big Latch-On
- African American Breastfeeding Network
- January 2015: Group encourages black moms to breastfeed