The WBC Communications and Outreach Committee is interested in developing template communications materials to assist local coalitions in their efforts to work with media outlets in promoting themselves and their work. Please contact us if you have ideas for future templates or material samples!

World Breastfeeding Week 2015 press release template

2015 Coalition Networking Call Series – Communications and Media

March 20 – Social Media featuring Milwaukee County Breastfeeding Coalition, Northwoods Breastfeeding Coalition, and Breastfeeding Alliance of Northeast Wisconsin

May 15 – Advertising Local Events featuring African American Breastfeeding Network, Wood County Breastfeeding Coalition, and Portage County Breastfeeding Coalition

June 12 WBC Annual Summit – Working with Media featuring John DesRivieres from WSAW-TV and Liz Welter from Gannett Central Wisconsin Media

July 24 – Media Relationships featuring Breastfeeding Coalition of South Central Wisconsin, Richland Area Breastfeeding Task Force, and Manitowoc Breastfeeding Task Force


Social media:

Creating a Facebook Timeline Page for Your Nonprofit

Facebook Share Bookmarklet: allows users to quickly share any web page with friends

Facebook for Nonprofits (official website)

21 Ways Nonprofits Can Use Facebook to Get Their Mission Across

PKIDs’ Communications Made Easy: Free education program on how to better communicate with the public. Includes webinars, templates, how-to videos, and tutorials on social media, traditional media methods, and evaluation.

Tech Tools for Social Media and Collaboration – UW Clearinghouse

Facebook Group User guidelines: example from Breastfeeding Coalition of South Central Wisconsin


Earned media:

Letters to the Editor – UW Clearinghouse

Press Releases – UW Clearinghouse

Interviews & Pitching a Story – UW Clearinghouse

Editorial Board Visits – UW Clearinghouse

TIP: Set up Google Alerts to monitor media coverage on your coalition or on general breastfeeding topics

TIP: Talk to your local health department to get a comprehensive list of media contacts for your coalition


 Press Release Examples:


Wisconsin coalitions in the media: